
I’ve been working in commercial photography for more than 10 years. My path started in the food and consumer goods industry, but over time I’ve expanded into lifestyle, automotive, and broader advertising projects.
In the beginning, what drove me was curiosity, understanding how an object, a scene, or a moment could become an image with impact. Something that communicates more than just appearance. With time, that curiosity became a craft. I learned to read light in different contexts to build atmosphere on set, and to pay attention to the small details that can define the success of a campaign.
For me, commercial photography isn’t just about aesthetics or technical precision, it’s about intention. It’s about finding the point where an image connects with emotion, memory, or the essence of a brand. I’ve collaborated with different teams and campaign styles, and each project has taught me new ways to balance the visual with the conceptual.
More than a job, it has become a language I keep exploring every day, a way of telling stories through the ordinary, always aiming for images with character, clarity, and authenticity.
benalcazar.carvajal@gmail.com
+593998277013